# Shandar Junaid — Portfolio

> Designer, Strategist, Builder, and Mentor | Founder of Affordance Design Studio

## About

Shandar Junaid is a design leader, strategist, builder, and mentor with 25+ years of experience shaping products used by millions. He has led design and product innovation at Adobe, Citrix, Wipro, Paylocity, and other global organizations across India, the US, and South Africa.

Today, his focus is on building responsible, human-centered AI products through Affordance Design Studio — merging usability, ethics, and intelligence. He also trains the next generation of builders through the Vibe to Viable bootcamp (195+ builders trained across 5 institutions).

## Contact

- Email: shandarjunaid@gmail.com
- Email: hello@affordancedesign.in
- Website: https://shandarjunaid.com
- Studio: https://affordance.design
- LinkedIn: https://linkedin.com/in/shandarjunaid

## Stats

- 25+ years of user-centered design
- 15 years of strategy and consulting
- 5K+ students trained
- 200+ workshops conducted
- 195+ builders trained through Vibe to Viable bootcamp
- Certified Usability Analyst (CUA) — Human Factors International

## Expertise

- Design Strategy: Redesigned AJIO at Reliance (25% engagement increase). Streamlined Adobe tool workflows (20% productivity boost).
- Stakeholder Alignment: Managed Fortune 500 client relationships — Best Buy, Pearson, SanDisk at Wipro; Standard Bank at HFI.
- Team Building: Built design orgs with embedded research — 9+3 at Citrix, 15+5 at HFI — across India, US, and South Africa.
- Frameworks & Publishing: Created the IX Framework. Published two books with Pearson: Digital Media and Android.
- Research & Measurement: Introduced usability benchmarking at Paylocity for 10,000+ users. CUA-certified analyst.

## Products

- TimeLineX: AI-powered timeline intelligence engine (100+ users, 80 paid users in first month)
- CTRL+Survive: Career survival runner game (100+ users in first week)
- IX Framework: Intelligent Experiences design methodology
- Project Workflow Protocol: A set of Skills for Claude Code — open-source build discipline
- Vibe to Viable: AI bootcamp — idea to deployed product (195+ builders, 56 products shipped)

## Client Work

Vodafone, Starwood Hotels, Wells Fargo, Celebrity Cruises, Scoma's, Standard Bank, Canara Bank, ESI Software

## Links

- Portfolio: https://shandarjunaid.com
- Studio: https://affordance.design
- Full details: https://shandarjunaid.com/llms-full.txt